Research Findings

Brandspace has published research findings into what brands think of promotional activity in UK shopping centres

Brandspace has conducted research into the media buying habits of brands when it comes to experiential and other branded promotional activity in UK shopping centres.

The report gives an insight into:

  •   Brand confidence in UK shopping centres as a consumer engagement medium
  •   Critical decision factors concerning shopping centre media
  •   What brands would like to change about promotional opportunities in UK shopping centres
  •   Brand media buying intentions for the next 12 months
  •   What brands would like to change about promotional opportunities in UK shopping centres



Download our full report into brand perceptions of promotional activity in UK shopping centres here.

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