Delta and Air France KLM campaign
Delta Airlines and joint venture partners Air France KLM are taking on British Airways with the launch of their first joint experiential marketing campaign at Heathrow Terminal 5.
Delta is looking to build on the recent upturn in business travel as the recession eases by boosting the on board facilities it offers to its transatlantic business passengers.
This includes new fully-flat beds, menus designed by celebrity chefs, award-winning wines and hundreds of hours of on-demand entertainment.
Other News
- Budget Response from Brandspace Chief Executive
- London tops world retail spending league
- TV advertising reform a boost for other channels
- Retail sales up in january
- REPORT: Flyers spend more on cars
- small retailers benefit from large shopping centres
- Paphtitis chooses St David’s for Boux launch
- Brandspace venue partner St David’s wins top award
- Times Square Shopping Centre
- Cambridge Diet unveils new branding
- Veet launches first OOH campaign
- Brandspace sponsors FMBE Awards 2010
- Media Week Awards 2010
- Buying the retail space?
- Shopping Centre eNews
- Delta and Air France KLM campaign
- St Johns Shopping Centre, Liverpool
- Westgate Centre, Oxford
- Kennet Shopping, Newbury
- Park Farm Shopping, Derby
