Delta Airlines Launches Experiential Campaign at Brandspace Venues

Delta Airlines lauinches experiential campaigns in Brandspace venues

London St Pancras and T5 at London Heathrow showcase airline’s new fully flat bed

Delta Airlines has launched an experiential campaign to showcase its new product, a BusinessElite “fully flat bed”, and its expanded cross-Atlantic flight routes.

The campaign, created by experiential agency Avantgarde, launches this week and will run until 6 April. It will appear at a range of locations in London over the period, including exclusive Brandspace venue Heathrow Terminal 5 and St Pancras stations, as well as Canary Wharf and Paddington station.

The activity features a white cube structure with glass windows containing the BusinessElite flat bed with a business class traveller lying in it. Consumers can use an interactive touchscreen to ask the business customer questions.

Delta’s brand ambassadors will promote a menu designed by a celebrity chef, and the award-winning wines available onboard.

The campaign is also intended to highlight new nonstop routes from London Heathrow to Boston and Miami.

Perry Cantarutti, senior vice president, Europe, Middle East and Africa, Delta Airlines, said: “Delta is building its presence at London Heathrow and now provides convenient nonstop services to top business and leisure destinations in the US, Latin America and the Caribbean.

“We are excited about the addition of the Heathrow to Boston and Miami services. In conjunction with this we’re delighted our new fully flat bed seats are available in BusinessElite on all our flights from London Heathrow.”

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