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Tag Archives: venue partners

Venue commercialisation – Can you really bring it in-house?

04/11/2011

There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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Posted in Venue Management | Tagged Brands, commercialisation, Experiential marketing, Footfall, Leisure, Mall Retail, Outdoor, Shopping Centres, venue partners | Leave a comment

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