Tag Archives: Promotions
REVEALED: What brands think of shopping centre promotions
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Posted in Experiential Marketing, Venue Management | Tagged Brands, Consumers, Experiential marketing, Live, Promotions, Shopping Centres | 5 CommentsWomen and shopping: Capturing their attention with in-store media
24/10/2011British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Male, Outdoor, Promotions, Retail | 6 CommentsWhy experiential marketing promotions work so well in airports
05/10/2011Why are Airports ideal for staging live brand experiential promotions? The answer isn’t something we need to dwell on. Actually… Read more
Posted in Experiential Marketing | Tagged Airports, Brands, Consumers, Experiential marketing, Live, Marketing, Promotions, Travel | 11 Comments