Tag Archives: Outdoor
Make a good ATL campaign great – with experiential media
20/11/2011We hear a lot about why experiential media works well in airports (because it does), but there are missed oportunities when it comes to making outdoor display advertising campaigns more memorable. Read more
Posted in Experiential Marketing | Tagged Airports, Experiential marketing, Outdoor | 3 CommentsVenue commercialisation – Can you really bring it in-house?
04/11/2011There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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Women and shopping: Capturing their attention with in-store media
24/10/2011British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Male, Outdoor, Promotions, Retail | 6 CommentsThe trouble with young men: difficult to target consumers
04/10/2011Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Leisure, Male, Outdoor, Poster Media, Powerleague | 1 Comment