Tag Archives: Leisure
Venue commercialisation – Can you really bring it in-house?
04/11/2011There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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The trouble with young men: difficult to target consumers
04/10/2011Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Leisure, Male, Outdoor, Poster Media, Powerleague | 1 Comment