Tag Archives: Experiential marketing
Are your promotional staff doing your brand justice?
20/12/2011As we approach the end of the year and reflect back on 2011, there is one central theme in the world of experiential that we can take from this year: Promotional staff are the complete face of the brand and … Read more
Posted in Experiential Marketing | Tagged brand ambassadors, Consumers, customer service, Experiential marketing, promotional staff | Leave a commentMake a good ATL campaign great – with experiential media
20/11/2011We hear a lot about why experiential media works well in airports (because it does), but there are missed oportunities when it comes to making outdoor display advertising campaigns more memorable. Read more
Posted in Experiential Marketing | Tagged Airports, Experiential marketing, Outdoor | 3 CommentsVenue commercialisation – Can you really bring it in-house?
04/11/2011There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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REVEALED: What brands think of shopping centre promotions
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Posted in Experiential Marketing, Venue Management | Tagged Brands, Consumers, Experiential marketing, Live, Promotions, Shopping Centres | 5 CommentsWhy experiential marketing promotions work so well in airports
05/10/2011Why are Airports ideal for staging live brand experiential promotions? The answer isn’t something we need to dwell on. Actually… Read more
Posted in Experiential Marketing | Tagged Airports, Brands, Consumers, Experiential marketing, Live, Marketing, Promotions, Travel | 11 Comments