Brandspace blog

Destination media talk from people who do it every day

Tag Archives: dwell-times

Ain’t nothing going on but the rent? You need mall retail standards

Do you rent an RMU or kiosk? You’re already affecting customer perceptions of the shopping mall you’re in. Paying the rent is only the part of the story… Read more >>

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Women and shopping: Capturing their attention with in-store media

British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more >>

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The trouble with young men: difficult to target consumers

Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more >>

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