Tag Archives: Consumers
Are your promotional staff doing your brand justice?
20/12/2011As we approach the end of the year and reflect back on 2011, there is one central theme in the world of experiential that we can take from this year: Promotional staff are the complete face of the brand and … Read more
Posted in Experiential Marketing | Tagged brand ambassadors, Consumers, customer service, Experiential marketing, promotional staff | Leave a commentPlease let me get what I want: Just good customer service, please
13/12/2011In an age of downturns and recessions the single most important factor in business has to be customer retention. This is where customer service plays an invaluable role in your retail operation, however big or small your business is. Read more
Posted in Retail Space, Uncategorized | Tagged Consumers, customer service, Mall Retail, mall standards, Shopping Centres, small business | Leave a commentFeeling the squeeze in the UK? European shopping centres might be just the getaway you need
09/12/2011What are your options when you’ve exhausted the malls of the UK shoping centres? A European Vacation, surely must be on the cards. Read more
Posted in Retail Space | Tagged Consumers, europe, exporting, Mall Retail, Retail, Shopping Centres | Leave a commentAin’t nothing going on but the rent? You need mall retail standards
09/11/2011Do you rent an RMU or kiosk? You’re already affecting customer perceptions of the shopping mall you’re in. Paying the rent is only the part of the story… Read more
Posted in Retail Space | Tagged Consumers, dwell-times, Footfall, Independent, Mall Retail, Retail, Shopping Centres, small business | Leave a commentREVEALED: What brands think of shopping centre promotions
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Posted in Experiential Marketing, Venue Management | Tagged Brands, Consumers, Experiential marketing, Live, Promotions, Shopping Centres | 5 CommentsWomen and shopping: Capturing their attention with in-store media
24/10/2011British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Male, Outdoor, Promotions, Retail | 6 CommentsWhy experiential marketing promotions work so well in airports
05/10/2011Why are Airports ideal for staging live brand experiential promotions? The answer isn’t something we need to dwell on. Actually… Read more
Posted in Experiential Marketing | Tagged Airports, Brands, Consumers, Experiential marketing, Live, Marketing, Promotions, Travel | 11 CommentsThe trouble with young men: difficult to target consumers
04/10/2011Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Leisure, Male, Outdoor, Poster Media, Powerleague | 1 Comment