Tag Archives: Advertising
Women and shopping: Capturing their attention with in-store media
24/10/2011British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Male, Outdoor, Promotions, Retail | 6 CommentsThe trouble with young men: difficult to target consumers
04/10/2011Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more
Posted in Poster Media | Tagged Advertising, Consumers, dwell-times, Leisure, Male, Outdoor, Poster Media, Powerleague | 1 Comment