Latest Post
REVEALED: What brands think of shopping centre promotions
Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Recent articles
Women and shopping - What do they respond to?
24/10/2011
British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Shopping centres - the answer to high retail rents
14/10/2011
Soaring rents, shop fit costs, business rates, secondary locations, do you need another reason not to go onto today’s declining and diminishing high streets? Read more
Time to dwell - why experiential marketing works so well in airports
05/10/2011Why are Airports ideal for staging live brand experiential promotions? The answer isn’t something we need to dwell on. Actually… Read more
See us at the Shopping Centre Marketing Seminar
04/10/2011Brandspace will be at this year’s Shopping Centre Seminar; Marketing for Centre Management, on October 20th at the Emirates Stadium. Read more
The trouble with young men: Difficult to target consumers
04/10/2011Young males aged 16-25 as most marketers and brand managers will tell you, can be difficult to target. We look at why. Read more
Trend: Getting retailers back in-line
04/10/2011Why larger retailers are branching out into the middle of the mall. Read more