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Venue commercialisation – Can you really bring it in-house?
There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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Recent articles
Brands' preceptions of shopping centres
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Tagged Brands, Consumers, Experiential marketing, Live, Promotions, Shopping Centres |See us at the Shopping Centre Marketing Seminar
04/10/2011Brandspace will be at this year’s Shopping Centre Seminar; Marketing for Centre Management, on October 20th at the Emirates Stadium. Read more
Tagged Brands, Footfall, Shopping Centres |