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Cancer Research ‘Race for Life’ Sign Up Event at Bluewater
A Race For Life pop-up stand encouraged additional Bluewater locals to sign-up for Cancer Research UK’s ‘Race For Life’ 2012 event. Read more
Recent articles
Kleenex Facial Cleansing Range uses Experiential at The Harlequin Centre
08/05/2012Nationwide roadshow handed out samples to women aged 22-24 years (broader target audience is 18-30 years) from the new Kleenex Facial Cleansing range at The Harlequin Shopping Centre on 27/4-29/4/2012. Read more
Are your promotional staff doing your brand justice?
20/12/2011As we approach the end of the year and reflect back on 2011, there is one central theme in the world of experiential that we can take from this year: Promotional staff are the complete face of the brand and … Read more
Tagged brand ambassadors, Consumers, customer service, Experiential marketing, promotional staff |Make a good ATL campaign great – with experiential media
20/11/2011We hear a lot about why experiential media works well in airports (because it does), but there are missed oportunities when it comes to making outdoor display advertising campaigns more memorable. Read more
Tagged Airports, Experiential marketing, Outdoor |Brands' preceptions of shopping centres
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Tagged Brands, Consumers, Experiential marketing, Live, Promotions, Shopping Centres |Time to dwell - why experiential marketing works so well in airports
05/10/2011Why are Airports ideal for staging live brand experiential promotions? The answer isn’t something we need to dwell on. Actually… Read more
Tagged Airports, Brands, Consumers, Experiential marketing, Live, Marketing, Promotions, Travel |