Latest Post
Are your promotional staff doing your brand justice?
As we approach the end of the year and reflect back on 2011, there is one central theme in the world of experiential that we can take from this year: Promotional staff are the complete face of the brand and … Read more
Recent articles
Please let me get what I want: Just good customer service, please
13/12/2011
In an age of downturns and recessions the single most important factor in business has to be customer retention. This is where customer service plays an invaluable role in your retail operation, however big or small your business is. Read more
Feeling the retail squeeze in the UK? European shopping centres might be the getaway you need
09/12/2011
What are your options when you’ve exhausted the malls of the UK shoping centres? A European Vacation, surely must be on the cards. Read more
For a slice of the retail cake, you better get the right ingredients
05/12/2011Everybody knows the aim of the game is to get people to purchase from you rather than anybody else. This comes down mainly to the ‘Retail Mix’… Read more
Make a good ATL campaign great – with experiential media
20/11/2011We hear a lot about why experiential media works well in airports (because it does), but there are missed oportunities when it comes to making outdoor display advertising campaigns more memorable. Read more
Ain't nothing going on but the rent? You need mall retail standards
09/11/2011Do you rent an RMU or kiosk? You’re already affecting customer perceptions of the shopping mall you’re in. Paying the rent is only the part of the story… Read more
Venue commercialisation can you really bring it in-house
04/11/2011There is a belief in small corners of our industry that the work commercialisation partners do can be taken in-house and still have the same effect. That belief is both flawed and out-dated. Let look at why.
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Women and shopping - What do they respond to?
24/10/2011British women list shopping as one of their favourite pastimes. But what do they respond to? We look at how in-store media can capture the attention of female shoppers while they indulge in “me time”. Read more
Brands' preceptions of shopping centres
25/10/2011Jens Tangen went to the Marketing for Shopping Centre Management Seminar at the Emirates Stadium to present our research findings; brand managers and media buyers’ perceptions of shopping centre promotional activity. Read more
Shopping centres - the answer to high retail rents
14/10/2011Soaring rents, shop fit costs, business rates, secondary locations, do you need another reason not to go onto today’s declining and diminishing high streets? Read more